Gift Hard

This season, it’s 10/10 gifts only. Shop viral beauty, Korean skincare, premium tools, and ready-to-go gift sets from the best beauty brands.

Shop Now

Ready. Sets. Shop.

Bundle up on your By BEAUTY BAY faves and get up to 50% off with these must-have sets, bundles, and vaults.

Shop Now

Made for midnight

Light up your late night looks with our new limited-edition Dark Lights 20 Colour Palette. From grungy plums to high-shine olives, this one's for sundown 'til sunrise.

Shop Now

The one worth the hype

Unwrap 25 days of iconic makeup, haircare, and skincare with our 2025 Beauty Advent Calendar. Includes 23 full-size products and four minis. Worth £450, yours for just £120

Shop Now

Shop By BEAUTY BAY

New Era

Eyes

Lips

Face

Brows

Sets & Bundles

Skin

Last Chance

Flying off the shelves

BEAUTY BAY Limited Edition

The Juicy Skin Lineup

£45.00

By BEAUTY BAY

The Collector's Edition Palette

£50.00

By BEAUTY BAY

Rose Glow Brush Edit Set

£14.00

BEAUTY BAY Limited Edition

Skincare Goodies

£22.00

By BEAUTY BAY

Dark Lights 20 Colour Palette

£16.00

Laneige

Lip Sleeping Mask Pumpkin Pie

£21.00

Laneige

Midnight Minis

£22.00

By BEAUTY BAY

The Makeup Icons Kit

£60.00

Medicube

PDRN Pink Peptide Serum

£19.95

Samplr

COLOUR_HIT #03_METALLIC

£7.00

Dasique

Juicy Dewy Tint

5 shades

£15.00

By BEAUTY BAY

Bouncy Beam Shimmer Stick Trio

£15.00

Shop Now

Makeup

Skincare

Haircare

K-Beauty

Fragrance

Body Care

Wellness

Tools & Accessories

Offers

Brows so sleek

Precise. Defined. Natural-looking. Create your perfect brows effortlessly, every time, with our new dual-ended Micro-Sketch Brow Blade Pen.

Shop Now

A new lip era

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

Shop Now

It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

Shop Now

Smooth, silky shades

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

Shop Now

It's playtime

Build, blend, and play with Samplr, exclusively available at BEAUTY BAY. Bringing bold, ultra-pigmented colour straight from the lab, straight to you. This is premium beauty at an accessible lab-grade price.

Shop Now